Product Designer with over 10 years of experience.

I help companies grow by delivering value to their users and customers.
I create product strategies, conduct research, design innovative solutions and lead teams through the product development process.

Over the years, I've built numerous products that are used by some of the world's leading companies.

The products I’ve built with my teams at different companies, have helped them achieve significant growth milestones.

From reaching the funding rounds and raising 100s of millions of dollars, growing their user base, developing into market leaders and being acquired, to redefining their own industries and setting new standards.

UX Design

Discovery

This stage enables us to gain an initial understanding of the project and business objectives. It involves reviewing initial data, conducting stakeholder interviews.

Research

This stage helps to get insights into the product, conducting market research, analyzing the competitors, identifying users' pain points, and determining the analysis plan.

Analysis

This step involves applying design thinking to structure the project. It's akin to piecing together a puzzle, transforming unclear assumptions into a cohesive and comprehensive picture.

UI Design

Implementation

At this stage, we bring the design to life by creating the visual components of the interface. Building on the established UX principles, we ensure the interface is not only user-friendly but also boasts a contemporary and aesthetically pleasing UI.

Development

Live

At this stage, we bring the design to reality by transforming visual concepts into a fully functional interface. Leveraging modern development tools and best practices, we ensure the product is not only robust and efficient but also seamless in performance, providing an intuitive and responsive user experience.

Testing

Validation

We recommend to our clients the inclusion of validation and user testing services. This approach strengthens the usability of the product and enhances its competitiveness in the market.

Work

TramposPet

UX / UI Design

We done a redesign of the product, applying robust UX design methodologies.

ESPM Library

x4

purchases rate in first 2 months after redesign.

TramposPet

x4

purchases rate in first 2 months after redesign.

Get to know
me better

Graduated in an MBA in Management and Strategy in UX Design from ESPM, I currently work as a Staff Product Designer with expertise in Programming.

I began my design journey at Criamix, working on projects for major brands and football teams like Corinthians, São Paulo, and Budweiser. There, I discovered my passion for web design.

This passion led me to Studio Visual, where I started as a Web Designer, combining front-end skills with interface design and later transitioning into Product Design. With over 10 years of experience, I am now a Senior Product Designer at Studio Visual, collaborating with brands like SKY, Kumon, Serasa Experian, OLX, and Faber Castell. I contribute to B2B, B2C, and D2C projects, delivering impactful digital solutions.

Experience

Web Graphic Design

Criamix MKT|DZN

2013 - 2014

Graphic Desginer

Vision Art

2013 - 2013

Staff Product Design

Studio Visual

2019 - Present

Education

MBA in Strategic Management in UX Design

ESPM

2019 - 2021

UX Digital: User Experience in Digital Platforms

PUC-SP

2017 - 2017

Bachelor's degree, Digital Design

Anhanguera Educacional

2010 - 2014